Celebrate an old bond, with new grammar.

By Paridhi Gupta

May 22, 2023

How to make gifting interesting this new-normal Bhai Dooj.

Soon, it is the auspicious day when we celebrate a beautiful bond of mischief and love. 

Bhai Dooj is reminiscent of love for our siblings, sibling-in-laws and cousins. They, who have been our partners in crime, our shadows, our personal pep talkers find them celebrated and cherished on this festive occasion. It has always edged around some teasing, familial gatherings, and, as we grew older, reminiscing over the carefree childhood days when grandmother’s terrace was a weekend getaway and pillow castles were our forts.
 

This year, as we edge towards the day of this festival, a hint of unease is obvious. Many are spending time away from their families and the same is the case with our brothers and bros. This year hasn’t been a very happening one. It has made us question the value of life and relationships. And that is the reason why it is even more important to celebrate the new normal with caution.

So, this Bhai Dooj we advise you to celebrate with even more vigor and enthusiasm. We say, indulge in more care and love for each other and express it. Let your loved ones know how well you mean and deep you care. Make your loved ones: your brothers and brother-in-laws, your best friends and bros feel the love that they very much need. And you don’t even need to meet to make it special!

Just take them on a virtual coffee date and talk memories, mischief and merriment. Send them our Caffeine care kit and spend this Bhai Dooj with them as they take care of themselves. 

Trust me they’ll be glad you sent them a boxful of the caffeine’s refreshing care when they unbox the Ayushmann Khurrana Caffeine Series which homes:

It is something which will make them say that coffee and tea never worked so well together! You can help them get camera ready with this face wash as it helps them reverse the pollution’s damage on their skin. Its Green Tea extracts refreshes and soothes the skin. With this face wash, they won’t need you waking them up when it’s time for work. This would do.

It is a blend between Coffee Arabica and Aloe Vera, which will help refresh and brighten their face with just the first use. What’s more, it will do that without stripping their skin of its natural oils and instead supply it with the supple, softening touch of Aloe Vera. Delaying the signs of ageing. A word of caution: they might start looking younger than you. So...

Well, gone are the days when you ran out of your face masks because your brother used it all. This one will rejuvenate, refresh and hydrate their face with each use. And save you yours!

You can even get them date ready. Or let’s say, virtual date ready with this fine elixir that can energize, revitalize and hydrate their skin with just a couple of drops. Their face will glow like never before. And this time, it won’t be because they’ve begun dating, but because you’re sending them on one.

Ever heard of a girl helping their brothers grow a beard? Well, you can be the one as you gift them this beard growth serum which will not only energize their beard but also make it manageable, voluminous and strong.

Give them a fresh coffee face with a dash of butter with this caffeine moisturizer. It will help them nourish and moisturize their face while adding a natural radiance and giving it a plump look. 

Redefine gifting with a range of products that will help your loved one look and feel fresh.

So, celebrate this new normal with a new kind of gifting that refreshes your dear brothers. And play a loving part in getting them camera ready for the virtual celebrations.

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